The flower industry is not only a beautiful green sunrise industry, but also a wealthy people's production industry. It plays an active role in greening and beautifying the environment, building beautiful homes, and adjusting the industrial structure. As the Spring Festival approaches, the flower market in our province presents a scene of red and fire. With the pace of development of the seedling and flower industry in Shaanxi, the flower industry in our province is “fragrance is strong”, or it will enter another spring.

Relying on location advantages, rapid development of flower industry

The province's terrain is narrow in the north and south, spanning the north subtropical zone, warm temperate zone and temperate zone, with rich vegetation and flower species. Shaanxi is not only a cultural, economic, and transportation hub in the northwest region, but also a transitional zone for the introduction of southern plants in the other four provinces in the five northwestern provinces. Zhang Jianmin, deputy secretary-general of the Shaanxi Provincial Flower Association, told reporters that most of the plant and flower varieties introduced from the south in the winter should be domesticated in Shaanxi for half a month to one or two months, in order to adapt to the northwest dry and cold environment to improve the survival rate. In recent years, with the rise of the western economy, the amount of flowers used in urban construction, new rural construction, road beautification, and flower town construction has increased, and household-based mass consumption has also increased at an annual rate.

The reporter learned in the Shaanxi Provincial Department of Agriculture that the current flower production in Shaanxi is basically stable and the market sales remain smooth. Flower planting area declined slightly, and sales revenue increased slightly. The average price of products has been adjusted, the quality has generally improved, and the annual supply of scented flowers is sufficient. There are 72 mature flower markets in the province, including 33 seedlings and flowers trading markets around the central cities of Xi'an, Xianyang, Baoji, Tongchuan and Weinan. The annual transaction volume is 3.36 billion yuan. According to the surveys and market statistics of the cities, the total planting area of flowers (including green seedlings) in the province is 367,000 mu, with a total sales of 3.02 billion yuan, a decrease of 16,000 mu from the previous year, and an increase in sales income of 338 million yuan.

During the New Year's Day, the reporter saw in the Yanjin Flower Market in Xi'an that the merchants of wholesale flowers were constantly flowing, and the logistics transport vehicles were very busy. Liu Jian, general manager of Yanjin Flower Market, told the reporter that the Yanjin flower market covers an area of 300 mu, which is the largest flower market in the northwest. Relying on the location advantage, the flower products cover five provinces in the northwest, and the sales of potted flowers reach the first in the country. At the peak of the weekend or at the end of the year, the basins, flowers and people flow will make the market confusing. In 2017, Yanjin Flower Market sales were basically the same as in 2016, with sales of around 2.7 billion yuan.

The reporter learned that there are currently 520 flower enterprises in the province, including 190 large and medium-sized flower production enterprises. There are 26,000 farmers engaged in flower planting in the province, 4,000 merchants engaged in flower shop operations, and 120,000 people in the flower industry. Not only that, the flower product processing industry in our province has also started: Xianyang Xingsenyuan Company has built a demonstration production line of the first peony oil in the northwest with an annual output of 1,000 tons; and 2,300 mu of peony planted in the base of Zhouzhishang Village of Shaanxi Zhongguan Agricultural Company. Peony tea has been available. Baoji and Weinan introduce enterprises to produce and process a series of drinks such as rose tea and lily tea, and also extract products such as rose dew and rose essential oil.

Flower market space, small potted plants are favored

Phalaenopsis, Anthurium, Longevity Flower, Little Rose... During the New Year's Day, the reporter learned in the Suzaku Flower Market in Xi'an that these special flowers are popular among consumers because of their bright color and good quality. Absolutely.

During the visit, the reporter observed that the traditional flower quantity in each flower market has been reduced in price, and the new small potted plants are both prosperous and prosperous. Succulents and small potted plants are more eye-catching. In a merchant in the Yanjin Flower Market, Mr. Fu told reporters that they mainly wholesale small potted plants, in addition to small roses, longevity flowers and other varieties, there are many dwarf flower seedlings. “Small, beautiful, and better. There are more than 80 varieties in common, and more than 200 varieties at the most. They are all very popular. When the fire is hot, the goods that have just entered the market have not been moved into the store and sold out.” He told reporters that while adapting to the traditional consumption habits of consumers, the small and delicate flower pots are more delicate and chic, coupled with exquisite pots and other green plants, not only consumers can love, but also increase the added value of flower products.

In order to meet the needs of the annual gift, some merchants use the colorful ribbons to carefully package the flowers, or tie them into a flower basket, adding a bit of a festive atmosphere. "Sweeping code to visit the online flower city" "68 yuan delivery home" and other services are also quietly launched in the major flower markets.

Zhang Jianmin told reporters that the World Expo held in 2011, as the world's new and excellent flower variety display platform, not only allows Xi'an people to have a better understanding of flowers, broaden their horizons, and even bring about the development of Shaanxi flower industry. New technologies in cooling, sprinkler irrigation, etc. With the implementation of the “Opinions on Accelerating the Development of Modern Seedling and Flower Industry in Shaanxi Province” and the “13th Five-Year Plan for the Development of Seedling and Flower Industry in Shaanxi Province”, the market for Shaanxi flower market has increased.

"Today, with the improvement of people's income and the improvement of housing conditions, it is more and more common to use flowers to decorate the environment and improve the quality of life. Flowers are changing from festive consumption to daily consumption. From the past government and group consumption to household consumption. The transformation of flower consumption in our province is in a rising stage. What is more gratifying is that flower consumption has also expanded from urban consumers to rural consumers. There are more farmers selling flowers in rural areas, more farmers buying flowers, and county flower consumption. Continue to grow.” Referring to the development of the flower industry in recent years, Liu Jianru said.

The vice president of the Shaanxi Provincial Flower Association and the chairman of Qinlinghua World, Si Jianbo, told reporters that the growing demand for flowers by the consumer groups has also made the flower companies adapt to the market. “The flower industry space is constantly increasing, and the trend of integration of three industries is more obvious. Let the flower gardening truly integrate into the life of consumers, the development side will change to the flower and travel integration, 'experience flower consumption + tourism' will be the next flower industry growth point."

Brand building should accelerate

In the interview, many flower industry practitioners admit that although the province's flower industry has broad prospects, the key technologies in production need to be introduced. Most of the seedlings and bulbs are imported, the breeding of local flower varieties is lagging behind, the cultivation of facilities is small; the homogenization is more and the characteristics are less; the raw material products are more and the processing art is less; the ordinary flowers are more, the quality flowers are less. . The mid-end products of flowers do not form a national brand, and high-end products are also difficult to have a fist product that has a good grasp. The competitive advantage is obviously insufficient.

The reporter learned that the Changan District, which has a “half of the country” in the flower market in Shaanxi, is following the development model of “enterprise + cooperative + farmer”, taking the development of the park as the direction, based on the research and development of the group, and taking the high-end potted flower as the guide. Promote the development of modern flower industry. “We introduced the automatic seedling seedling technology and built two research and development centers. The output value of flowers has increased from 5 million yuan in the 1990s to 150 million yuan today. The net profit per mu has increased from 0.5 million yuan to 7.9 million yuan, the highest benefit is 300,000 yuan per mu. The district employs experts to give lectures and build a platform to closely combine high-level scientific research with actual production needs, increase the independent development capability of the flower industry, and realize economic benefits and ecological benefits. The development of social benefits is a win-win situation.” Bai Haiqi, director of Changan District Horticultural Station, introduced.

“These mini roses are all patented in the Netherlands. When to apply when the water is applied, there are strict time and quantity control. The whole production process is guided by the Dutch agricultural technicians with translation. Currently, the entire Shaanxi market All the mini roses are produced by our base.” In the intelligent multi-storey greenhouse where light, temperature and humidity can be automatically controlled, Liu Xinbao, chairman of Xi’an Flower Harbor Agricultural Technology Co., Ltd. told reporters that in the past, Xi’an’s pineapple The high-end flowers such as Anthurium and Phalaenopsis are all transported by air from Guangzhou, Shanghai, Kunming and Yunnan. In order to solve the technical problems of flower planting, Xi'an Flower Port hired professional and technical talents from Beijing, specializing in all kinds of high-end flowers. Planting.

“Not only must there be breakthroughs in technology, but we must also accelerate the pace in brand building.” Bai Haiqi told reporters that the flower industry in Chang’an District has changed from a single company’s “single fight” to the government’s participation and the flower association to create Chang’an flowers. Public area brands, holding the market. "After the consumer purchases Changan flowers, in addition to the brand logo on the packaging, there will be a small card attached to the flower, scan the QR code, you will get tips on after-sales service, telling you that this flower is still drought-resistant, Teach you how to grow flowers. In the next step, we will also cooperate with enterprises to use organic materials to produce pots with various shapes and degradable and recyclable colors. The logo of Chang'an flowers is not only highly recognized, but also the customers who buy flowers can enjoy preferential and maximum Limit the waste of empty flower pots on the balcony after the death of flowers."