In Yongdeng County, Lanzhou City, a major town on the ancient Silk Road, the bitter water rose for more than 200 years. Today, as a pillar industry in the adjustment of agricultural structure in Kushui Town, Rose has become an iconic cultural symbol and an important economic industry in the area, deeply affecting everyone here.

However, with the acceleration of the development of the rose industry, bottlenecks have gradually emerged. Since 2014, a new wave of rose prices has come down. In 2014, the price of flowers per kilogram fell to 16 yuan. In 2015, it fell to 9 yuan per kilogram. In 2016, it fell to 6 yuan per kilogram. The agricultural output value is only 2013 roses. One-fifth of the peak price period. Due to the low price, in the spring of 2015 and the spring of 2015, nearly 3,000 mu of adult roses in Kushui Town were dug as seedlings. In 2015, nearly one-third of the flower farmers in the harvest season abandoned the picking. The bright roses are full of vitality, but they are silently self-defeating because they are not picked, so that everyone in the bitter town known as the "hometown of Chinese roses" is sad and sad.

Faced with the overall dilemma of the rose industry, the agricultural department of Yongdeng County persisted in seeking breakthroughs and actively transformed and upgraded, so that the rose industry was born again in setbacks, and a road to reform of the supply side structure of the rose industry was developed.

Government guidance promotes industrial upgrading

In June, it was a busy scene in the Kushui River, which coincided with the peak season of rose picking. The farmers’ giants told reporters that the purchase price per kilogram of roses this year was between 9 yuan and 10 yuan, although it was not the best time of the previous years, but Most farmers have chosen to try their best. It is reported that this benefited from the Rose price index insurance carried out by Yongdeng County this year with reference to the national agricultural insurance policy for the flower farmers pilot. Insurance costs are subsidized by the municipal and county governments at a rate of 60% and 20%, and the remaining 20% are borne by farmers. In order to protect the interests of the rose growers, the county also provided a certain amount of financial subsidies to the rose purchase company, encouraging enterprises to do their best to buy roses.

While safeguarding the income of farmers, the agricultural department of Yongdeng County and the government of Kushui Town have also actively coordinated financial enterprises to increase credit supply, expand the scope of loans, and focus on solving the shortage of funds for leading enterprises and professional cooperatives.

At the same time, in order to solve the problems of agricultural organization, standardization, scale, industrialization, low branding, unreasonable factor allocation, pressure on resources and environment, continuous increase in farmers' income and insufficient motivation for sustainable agricultural development, Yongdeng County Agricultural Management Department We will further promote the reform of the supply side of agriculture and achieve "quality improvement and efficiency improvement" by liberating productive forces and enhancing industrial competitiveness. Accelerate the construction of agricultural product processing bases, and focus on supporting a number of large project projects with large production scale, strong R&D capability and good market prospects, to create new highlights in the processing and industrial development of bitter rose products, and to lead the industrial transformation and upgrading. At the same time, relying on the construction of the Oriental Tianrun Provincial Modern Agricultural Demonstration Zone, through demonstration and project declaration, we will strive to create a batch of national-level layouts with advanced production facilities, strong demonstration, strong economic benefits and high development level. The provincial modern agricultural demonstration zone will enhance the comprehensive development level of the industry.

Cascade development keeps a close eye on the market and seeks transformation

Local rose processing enterprises are striving for an invincible position in the marketization tide. Shi Wei, chairman of Jiuxiang Rose Biotechnology Co., Ltd. and the founder of Jiuxiang Rose, is trying to change the rose industry from high-end to civilian. He explained this change in the past – in the past, local companies in bitter water mainly produced rose essential oils, while rose essential oils were mainly used as high-end gifts for sale, and their sales target group was very narrow.

After experiencing the shortage of funds caused by the slow sales of rose essential oil and the backlog of rose essential oil, Shi Lang began to focus on the operation of rose deep processing products. He used the company's original rose essential oil medicine products, rose beauty skin care products, rose essential oil daily necessities, roses. On the basis of tea, etc., we are actively introducing production lines for flower cakes, edible essential oils, rose wines, rose oral liquids, rose drinks, etc., and are determined to increase investment so that these products can truly gain a foothold in the market and gain consumers' Favor.

The practice of Jiuxiang Rose Biotech Co., Ltd. coincides with the planning of the local government department of Bitter Water. Liu Shicheng, Party Secretary of Kushui Town, said that in order to better realize the ladder research and development strategy of Rose products, Yongdeng County actively cooperates with Lanzhou University, Gansu Agricultural University and other institutions, in the existing rose oil, rose extract, rose oil, rose stem On the basis of processing techniques such as flower buds and rose syrup, new technologies such as critical extraction of carbon dioxide, subcritical extraction, low temperature and normal pressure extraction, fresh lyophilization of flower buds, and infrared dehydration of rose buds (flowers) are introduced to improve product quality and yield. At the same time, we strongly support enterprises such as Jiuxiang to introduce the deep processing and production lines of rose products, realize the local production of products, realize the good situation of high-middle and low-grade products, and meet the different consumer groups, thus realizing the maximum processing value of bitter roses.

Industrial integration construction and new development model

The core area of the bitter water rose is very rich in tourism resources. The famous Danxia Mountain is famous for its colorful Danxia. The 21.95-meter statue of Li Buddha on the top of the mountain has become a symbol of the famous town of Kushui. To this end, Yongdeng County focuses on the implementation of the "Rose Culture" strategy. Each year, the Rose Tourism Festival and the Rose Promotion Conference, which integrates sightseeing, product exhibition, business negotiation, academic discussion and cultural exchange, form a collection of "Big Pigs and Big Buddhas". "Culture of Dandanxia", "Youmeihaihuaxiang", "rewarding the non-legacy" performance, "reading local culture" and "cultivating farmer's food" in one cultural tourism, leisure and sightseeing agriculture, realize the multi-layer connection between the rose industry and tourism. At the same time, Kushui Town has vigorously developed local intangible cultural heritage in recent years. It has been listed as a national intangible cultural heritage list. The bitter underwater second-tone and iron core are listed in the provincial intangible cultural heritage list. In February, the two dragons raised their fire, puppet show, rose cultivation skills, bitter water and old tune, and the story of Li Fo’s legend was included in the municipal intangible cultural heritage list. The intangible cultural heritage made the bitter water be praised by domestic folk experts. The “fertile soil of Gansu’s intangible cultural heritage” has also added a strong cultural heritage and ornamental value to the bitter water tourism industry.

In the past two years, with the influence of rose culture and unique natural resources and ecological environment, Yongdeng County has vigorously expanded its agricultural functions and made efforts to create a “romantic rose capital” to build economic value, environmental beautification, sightseeing, food and shopping. Zhuanglang River and Baili “Rose Valley” has become a well-known tourist destination in “Northwest China Tour”. From the simple cultivation of roses to the creation of a modern industrial system with roses as the medium, the bitter rose industry has become more and more fragrant and fragrant under the spring of the structural reform of the agricultural supply side.