Can the rapid development of the aromatic aromatherapy industry bring about the transformation and upgrading of China's beauty and SPA industry?
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Aromatherapy and beauty spa
Observer
The aroma industry is developing rapidly, with an annual increase of 20%-30%. Aromatherapy is a dark horse in the aromatic industry, leading the aromatic industry with a growth rate of five stars. The rapid growth of aromatherapy directly drives the aromatherapy education and health. The development of geometric fission management; at the same time, it also provides new employment opportunities for practitioners engaged in aromatic health management in China.
At present, there are more than 6.5 million practitioners in traditional beauty salons in China. In the past year, many small and medium-sized beauty salons have been shut down.
It seems that there is a correlation, but the development between the beauty salon line and the aromatherapy and health management institutions is not very different. We try to analyze the dissection from the perspective of the industry itself, consumption upgrading and health management.
02
At the time of Internet transformation, innovation and change have eliminated a large number of traditional companies. And the O2O company in the beauty industry that started the O2O surge in 2013, the Internet companies that mainly focus on beauty and store diversion, also slowly broke down in this bubble. In the era of Internet where information is becoming more and more symmetrical, the concept of consumers has undergone tremendous changes. The functions of beauty salons have also undergone qualitative changes: from the simple beauty function of the first stage to the beauty salon segmentation. Market: pox, weight loss, steaming, postpartum repair, etc. In the era of fast-paced, people want to be beautiful, and they want to be fast, once and for all, so the plastic surgery market is gradually expanding. If there is demand, there will be services. The medical beauty and beauty salon lines will develop rapidly in parallel and the boundaries will become more blurred. The beauty salon line serves as a diversion platform for medical and plastic surgery institutions, and it is also expanding its business scope.
健康
At the moment, when the whole society pursues plastic surgery, it is an inevitable trend to return to the call for natural beauty and health. When the material is enriched and the living conditions are improved, people's pursuit of beauty and fear of aging tend to be closer to the need for leisure health and health healing, instead of being a single beauty. Therefore, genetic testing, beauty, and anti-aging will develop along the way. Within ten years, with the emergence of intelligent health management institutions, the evolution of beauty salons to intelligent and personalized health management institutions is also an inevitable trend.
Then, what is the role of aromatherapy products and knowledge systems in the process of reforming beauty salons to health management institutions? This starts with the difference between the two. The UK IFA is a professional training and education institution for aromatherapy massages in the UK. They provide us with the difference between aromatherapy massage and beauty salon massage. The most obvious difference is the environment and supporting facilities. The environment and facilities you require when doing SPA are very luxurious and the environment is part of the overall care. Aromatherapists can not only work in the spa and beauty salons, but some aromatherapists can also massage at home, some in the clinic, some medical hospitals, nursing homes or homes with limited mobility. Another difference between aromatherapy massage and traditional spa and beauty salons is that aromatherapy massages are based on the needs of the client. The entire massage process is to be negotiated with the client and is an independent process of care. Massages in the spa and beauty salons also include techniques such as tapping and tapping. The aromatherapy massage also includes some lymphatic drainage and pressure point work. Both massage techniques can soothe and relax the nervous system. However, aromatherapy massage is more targeted, and another difference in aromatherapy massage is the blending of massage oil according to the customer's physical condition. Essential oils and functional vegetable oils are very suitable for solving customers' emotional, physical and mental problems. The massage oils used in the SPA and beauty salons are made by mixing in advance. Whether the customer chooses to relax or use muscle massage, they are pre-mixed oils, usually using the products offered by the brand.
Transformation
As early as a few years ago, some forward-looking American business operators began to transform. After many inspections and verifications, they chose a systematic study of aromatherapy and operated the market with the image of aromatic SPA. The fees are not low and the source of customers is stable. According to the customer's physical condition, the body condition can be adjusted in a targeted manner, and the business situation is full of vitality. For example, the aromatic Yuefu SPA, the most direct feeling for the user is that he is very glad to encounter aromatherapy, and has not changed his choice after the attachment. No matter how busy, we will continue to patronize regularly, choose different techniques and essential oils according to the physical needs of different stages, so as to adjust and recover the whole body and mind. She is not only a relaxed massage lifestyle, but a high-intensity work and high pressure. A powerful partner that cannot be replaced in life. This physical-to-spiritual dependence is quite different from that of an ordinary beauty salon.
For example, the Hanxiang system founded by Deyuanshe is based on the ancient Chinese medicine theory, with aromatic essential oil as the carrier, and incorporates the Taiji exercise method in the technique. Through the transdermal absorption concept, it can achieve the sub-health, anti-aging health and beauty. effect. The Hanxiang system also guides the health of the public from eating habits, eats the environment, and the Hanxiang system guides the public to return to the natural way of working. The Hanxiang system is a practical method for natural health, beauty and disease prevention after more than ten years of practice. Aromatic essential oils and Chinese herbal medicines are different manifestations of plants. The Chinese nation has flourished for three thousand years, and the value of Chinese medicine has been verified by practice. By integrating Chinese medicine theory with aromatic essential oils, the human meridians and lymphatic systems are integrated, and the largest peripheral circulation system of the body plays the biggest role. This has resulted in a more integrated aroma health management system.
Aromatherapy is a
Systematic discipline
Strictly speaking, every practitioner must understand the cultivation and extraction of aromatic plants, understand the application of learning, learn aromatic chemical molecules, mature biotechnology, and have a certain foundation for neurology and anatomy. Meridians are an indispensable part of the system. Therefore, it is unrealistic to realize the full mastery of professional aromatherapy knowledge for the 6.5 million beauty salon practitioners in China. How to realize the advantage link of aromatic aromatherapy and beauty salon line, effectively integrate the natural products and aromatherapy knowledge system of aromatic aromatherapy with the mature store facilities and stable customers of beauty salon line, which will be two industries. Both provide unlimited development space. At present, there are two challenges, one is the introduction of aromatic functional standard products, and the other is the operation and career of aromatherapists.
I hope that through the combination of the two, regular professional knowledge training to improve the professional skills of the traditional beauty salon practitioners, and the aromatherapy salon together with the beauty salon, so that customers can get a full range of relaxation conditioning in addition to beauty salons. It can actively apply aromatic products in daily home care, and then achieve the beautiful goal of caring for the whole family and healthy China.
Aroma Exhibition is the most influential agro-industry eco-chain platform in China. Since its inception, it has been emphasizing pure plant pure nature. After four years of cultivation, the display category has been extended from the original essential oil pure raw material display. To the whole industry chain of aromatherapy education, technology testing and application, plant skin care products, health management and incense culture. The participating countries also have the original mainland China, Taiwan and Hong Kong to expand to the United States, Germany, Britain, France, Bosnia and Herzegovina, India, Sri Lanka, Nepal, Morocco and other countries and regions. Aromatherapists, doctors, skin care products and health products manufacturers, hotels, high-end clubs, beauty salons and cosmetics manufacturers, and cultural communication agencies have always been the source of professional visitors to the fragrance exhibition.
On April 12-14, 2019, the Fragrance Exhibition will be displayed in a new attitude at the Shanghai Everbright Convention & Exhibition Center. Look forward to more and more American practitioners to witness and integrate.